Health Myths on TV: Commercials and the Copy that Betrays Your Trust
The FTC just placed more good rules in place to protect you, the unsuspecting overly-trusting public, from those crafty copywriters who fudge the facts to make their commercials sell you a bill of goods that are so often unhealthy choices.
You lose… You lose your hard-earned money on empty promises and misleading claims or glorious images that misrepresent the truth. You lose your daily opportunities to improve your health status by giving into the whims of the writers who emphasize the glitter, but leave out the information about the lack of nutrients and the lack of quality in the ingredients of pre-packaged and over-processed foods, snacks, and beverages…let alone fast food, burger chains, and the seductive pleasures of various libations.
You are foiled by falling to disinformation that chocolate and coffee and natural sources of calcium are bad for you while you are sold on the questionable benefits of a once-a-month bone fix, artificial sweets, and freeze-dried granules of caffeine to both buzz you and make you a super performer in bed.
Well…in case you couldn’t tell, I tire of these flimsy commercials which give such a wrongful impression of what foods, drugs, drinks, and a variety of obsessions and addictions will provide for you. I cringe…in disbelief. I shake my head vigorously wondering just how gullible people can be to give a second thought to the unhealthy options the copywriters direct your attention to every few minutes on all the major media. You are consciously being brain-washed with unclean images and information that will do you such an injustice when it comes to genuine health and well-being.
Healthy whole foods will never fail you. Whole Foods from organic and sustainable agricultural practices will nourish you every day with every morsel of every bite you eat and every sip of every healthy beverage you drink. Your money is well-spent on natural Whole Foods and well-formulated nutritional supplements. The rest will detract from your WELLNESS…mark my words. I can prove it using my equipment and the most sophisticated technology available, if any one wants to call me to the table. I’ll take you on!
OK..now that I have your attention!
You deserve better than betrayal for big bucks. You deserve the best food and nutrition that money can buy. You deserve the finest our planet and science can afford you. You deserve more than mind-numbing commercials that pitch their products for their own benefit…not yours. That’s one of the reasons why we’re here…to help you sort through the madness and the confusion.
I have watched people eat foods in front of me when going with family and friends to the movies or to a restaurant…food that I wouldn’t put in my body if I hadn’t eaten in two weeks. I have watched foods carefully prepared with love and concern for others’ health by trained chefs who grow their own organic herbs and vegetables in their gardens behind their restaurants and only serve what they would feed their beloved children. There’s a world of difference.
No cereal in the world is as ‘whole’ or as ‘nutritious’ as a WHOLE GRAIN. How many times do I scorn the bread makers who try to convince you that their loaf is full of ‘whole grain’ goodness. They are NOT. Once a WHOLE GRAIN is milled and processed, it is no longer a whole grain…it is flour, bran, germ, or meal. It then is turned into what we refer to as cereals or baked goods. So much of the real goodness has been lost, it bears little resemblance to the original WHOLE GRAIN!
You can learn to prepare WHOLE GRAIN dishes. They will serve you well for breakfast, lunch, dinner, and a healthy snack between full meals. Once you have experienced the fullness, the satisfaction, the pure unbridled deliciousness of whole grain dishes; then you will never settle for less. Abandon your breads, cast out your cereals…and refuse any advertising lies that try to tell you to change the definition of a WHOLE GRAIN.
Granted, your WHOLE GRAINs are going to need a flavor boost of herbs, spices, and seasonings; but that’s half the fun of food preparation! We love our fresh organic herbs, our dried herbs and spices, our aromatic seasoning blends that will enliven your taste buds and bring you to organic orgasm with every bite of healthy greatness.
Never settle for getting your cumin or coriander in supplemental form, when you can make curries and spicy dishes that will make you yearn for the second serving. Never settle for getting your fenugreek seeds in a bottle, when you can make an infused tea with honey and lemon that will clear mucous and phlegm like no other substance. Never settle for deriving your anti-oxidants from a capsule, when the world of colorful vegetables and fruits will immerse you in their abundance of nutrients. Never settle for a shot of B-12, when you can get all you need from free-range beef and WHOLE GRAINS and other natural foods which bolster your body, your heart, and your visual presentation of healthy fare on your dining tables.
I could speak and will eventually address other commercials on TV and online that irritate me and question one’s sanity for even watching them in their entirety. But what is of intrinsic value beyond exposing their myths, is the ability to present you with healthy alternatives that will build your solid foundation of health and well-being.
Even the physicians on TV, radio, and the Internet are talking WHOLE FOODS. Dr. Oz is beginning to give his audience examples and furthering the arduous process of re-programming your minds with healthy and accurate information that truly will enhance your health.
